Case Study

Catherine Hobson

Director, HTC Consulting

The problem the client was having

Catherine at HTC Consulting contacted me because she was working with the HomeStart charity who were facing difficulties with recruiting fundraisers. She asked me to produce a fresh cover letter for the HomeStart fundraiser packs that would inspire people to fund-raise for them. The writing had to be fresh, friendly and personal and had to include reference to a case study. The writing also had to persuade people to fund-raise.

The solution I was able to offer

I read the case studies that were provided and researched the charity sector in order to understand what a cover letter should contain. I then researched HomeStart in order to identify the ‘voice’ that I wanted to use.

The impact this had

Client feedback was really positive and HomeStart experienced an increase in the number of people applying to fund-raise for them. A really satisfying result and great news for the charity.

“Vicky completed some inspirational writing for our charity. We needed to inject some passion and enthusiasm into our fundraiser pack and Vicky did just that! She stuck to the brief, made constructive suggestions and delivered on time. I’d recommend Vicky every time. Huge thanks from Home-Start”

Victoria is a first rate copywriter and produces content of a very high professional standard. She is able to quickly interpret a brief and works independently with minimal direction. Victoria has experience of working with large national and global brands and has produced a range of internal communications content for us including content for microsites, email campaigns, presentation decks, employee benefits guides, leaflets and flyers. I am always impressed by Victoria’s attention to detail, her ability to work quickly and efficiently and her intuitive understanding of client requirements. Victoria is adaptable, has a demonstrated ability to write for a range of audiences and purposes and is experienced in using tone of voice. I have no hesitation in recommending Victoria who is always a pleasure to work with.
Neil Strong, Director of Consulting, Gallagher Communication