Case Study

Robin Ashfield

Director, Percussion Play

The problem the client was having

The client is a manufacturer of outdoor musical instruments and wants to increase their sales in the USA and create high quality content for their website.

The solution I was able to offer

I produced well researched and referenced white papers that highlighted the benefits of music across a range of areas. The primary objective of the white papers was to lend more weight to the Percussion Play website as a resource and to provide the Sales and Marketing Director with information that could be repurposed for conference notes, presentation decks and brochures.

The impact this had

The client was very pleased with the white papers and I was asked to help to coordinate and execute a highly successful national PR/Marketing campaign that involved writing and publishing articles in national magazines. I continue to work with Percussion Play and I’m very proud of the work that I’ve produced for them.

“We have already seen an upturn in search results and positive responses directly as a result of Vicky’s endeavours and look forward to more of the same.”

Victoria is a first rate copywriter and produces content of a very high professional standard. She is able to quickly interpret a brief and works independently with minimal direction. Victoria has experience of working with large national and global brands and has produced a range of internal communications content for us including content for microsites, email campaigns, presentation decks, employee benefits guides, leaflets and flyers. I am always impressed by Victoria’s attention to detail, her ability to work quickly and efficiently and her intuitive understanding of client requirements. Victoria is adaptable, has a demonstrated ability to write for a range of audiences and purposes and is experienced in using tone of voice. I have no hesitation in recommending Victoria who is always a pleasure to work with.
Neil Strong, Director of Consulting, Gallagher Communication