Robin Ashfield, Director, Percussion Play
The problem the client was having:
The client is a manufacturer of outdoor musical instruments and wants to increase their sales in the USA and create high quality content for their website.
The solution I was able to offer:
I produced well researched and referenced white papers that highlighted the benefits of music across a range of areas. The primary objective of the white papers was to lend more weight to the Percussion Play website as a resource and to provide the Sales and Marketing Director with information that could be repurposed for conference notes, presentation decks and brochures.
The impact this had:
The client was very pleased with the white papers and I was asked to help to coordinate and execute a highly successful national PR/Marketing campaign that involved writing and publishing articles in national magazines. I continue to work with Percussion Play and I'm very proud of the work that I've produced for them.
"We have already seen an upturn in search results and positive responses directly as a result of Vicky's endeavours and look forward to more of the same."
You can read the white papers here: https://www.percussionplay.com/white-papers/