Director, Percussion Play
The problem the client was having
The client is a manufacturer of outdoor musical instruments and wanted to increase their sales in the USA by publishing a series of well-researched and authoritative white papers.
The solution I was able to offer
I produced a series of white papers that highlighted the benefits of music across a range of areas. The primary objective of the white papers was to lend more weight to the Percussion Play website as a resource, and to provide the Sales and Marketing Director with information that could be repurposed for conference notes, presentation decks and brochures.
The impact this had
The client was very pleased with the white papers and I was asked to help to coordinate and execute a highly successful national PR/Marketing campaign that involved writing and publishing articles in national magazines.
“We have already seen an upturn in search results and positive responses directly as a result of Vicky’s endeavours and look forward to more of the same.”
You can read my white papers for Percussion Play here
If you’d like me to write white papers for you, email firstname.lastname@example.org, or telephone 07702 128830