Publishing well researched, concise and engaging articles is one of the easiest and most cost effective ways to establish yourself as a thought leader within your sector. For maximum impact your articles should not only be published on your website but also in printed materials such as brochures and newsletters. It is very often the case that if your articles are of sufficient quality your stake holders, wholesalers and retailers will also want to publish your articles on their websites to benefit from your research and expertise.
Articles can also be submitted to sector specific publications, newspapers and other relevant journals which will increasing both awareness of your brand, your integrity and will provide you with a highly effective form of content marketing. Publishing articles in a range of formats and across a number of platforms also provides you with multiple opportunities to share links to your articles via social media, which will again increase your brand visibility.
An additional benefit of creating expert articles is that they will provide your business with the content for blog posts, website content and social media posts. If your articles are lengthy, relevant, interesting and engaging and you publish new articles regularly you will soon start to see your SEO increase and your online presence grow.
Expert articles will contribute to your brand authenticity and are a highly effective form of thought leadership content marketing.
You can learn more about thought leadership and read some of my published articles here.