If you want your business and your brand to be taken seriously, demonstrating your knowledge and expertise with a well crafted and extensively researched white paper is a good place to start. White papers have long been a highly successful form of content marketing within the manufacturing, energy, technology and finance industries but in recent years white papers have also become prevalent within other sectors including, but not restricted to, education, healthcare and agriculture.
The purpose of this white paper is to:
- explain what a white paper is (and what it is not)
- present the reasons why white papers are a highly successful marketing tool
- answer specific questions that businesses may have about white papers
- set out the business case for using white papers as part of a long term marketing strategy