I’m Victoria, and if you’re thinking about working with me, then you probably want to find out a bit more about how I can help you to grow your business.
Let's talk about you
If you’ve landed on my website you’ll have recognised that your business requires clear, concise and accessible content that maximises engagement with your products and services.
Do any of the following apply to you?
- You’re an expert in your field and would like to share your knowledge with a wider audience.
- Your business provides unique solutions to your customer’s problems.
- You want to establish yourself as an authority within your sector and build your personal brand.
- You KNOW your products and services work, but you’re just not getting the leads or making sales.
- You’ve got inspirational stories to tell about how you’ve helped your customers, but you lack the time to put them into words.
- You need to produce presentations, pitches, training materials or conference notes but can’t do it yourself.
If this sounds like you, then please get in touch for an initial, no obligation and free of charge consultation. Often a ten or twenty minute chat is all it takes to get the ball rolling, and I’m always very happy to give free advice even if it doesn’t lead to us working together.
Let's talk about me
In addition to my work as a freelance copywriter, I am also a fully qualified A Level Philosophy lecturer and have over ten years’ experience of presenting complex, and often impenetrable ideas, in a clear and engaging way. In the past, I have taught A Level English Language which involved teaching tone of voice, genre studies and writing for different audiences, purposes and contexts. I’ve spent a LOT of time moderating coursework and marking exam papers and have developed excellent proofreading skills and a high level of attention to detail.
The five years that I worked as Branch Secretary in the college’s branch of the University and College Union (UCU) involved drafting policies, negotiating contracts, writing press releases and managing internal and external communications. I also received extensive training in employee relations, equality and diversity legislation, health and safety legislation and employment law through the Trades Union Congress (TUC).
I stumbled into copywriting after a friend asked me to help her out with a communications project that she was working on. My natural writing ability, attention to detail and experience in the UCU made me a good fit for internal communications, and I soon began freelancing regularly (and still work with) a leading communications consultancy. This was the catalyst to set up my own copywriting business and I am now fortunate to write for a broad range of clients and briefs. I specialise in writing thought leadership communications because I love research and my academic training gives me an advantage in this area.
So what makes me special?
Academic background: I know how to research, write and reference well structured, logical and coherent documents. I have researched at post graduate level and currently write student resources for A Level Philosophy, A Level Religious Studies and A Level Classical Civilisation. I have a Degree in English and a Master’s Degree in Literature, Religion and Philosophy. I am also an examiner for A Level Philosophy.
Teaching Experience: I produce learning and development resources which are engaging, accessible and concise. I’m creative in the way that I present materials and I’m able to communicate complex academic ideas with success. This is reflected in the high grades that my learners achieve in my subjects.
My familiarity with academic research and my knowledge of philosophy, theology, literature and history means that I am able to make original and unique connections between topics and is why my writing is always interesting and engaging (and sometimes surprising). I also LOVE humour! Working with teenagers means that my resources have to be interesting and fun and so I’ve become adept at incorporating puns, jokes and sometimes general silliness in my writing to keep my readers engaged (although only when the brief demands it!). If you enjoy humour and don’t mind the odd bit of swearing you can read my personal blog here.
Knowledge of Employment Law: I have a diploma in Employment Law and have considerable experience of drafting policy documents, contracts and agreements. I have extensive experience of producing change management communications through my work with UCU.
Strong Publication Record: My articles have been published in both the local and national press. You can read some of them here. I am regarded by Insights for Professionals as a ‘marketing expert’ and I contribute regular articles on thought leadership to this, and other leading industry publications.
Brand experience: Through my work with marketing agencies and communication consultancies I have gained extensive experience of working with large national and global brands. I have drafted strap lines, website content, email campaigns, presentation decks, newsletters, employee guides, covering letters and articles and I am confident when interpreting and executing a creative brief. The global brands that I have worked with include BMW, PSAV, NATS, IMI and Realogy among others.
Partners and Associates: I am proud to be an associate of the Hoxby Collective, a professional member of the Professional Copywriter’s Network, a writer at Creme-de-la-Creme and a regular contributor of articles about copywriting and thought leadership to Insights for Professionals and Medium. I am honoured to be included in John Espirian’s list of recommended copywriters.
If this all sounds good then drop me an email and we can begin growing your business together.