Download my whitepaper resources here:

The White Stuff: Why White Papers are Good for Business

My definitive guide to whitepapers. It covers:

• The different types of whitepaper and how to choose which is best for your business.
• How to structure a whitepaper and what to include (and not to include).
• The different publishing formats.
• The SEO benefits.
• How to use whitepapers for data capture.
• The costs involved in creating one.
• Examples of whitepapers that really work.

When used effectively, white papers can generate leads, increase sales, convert prospects into customers, improve brand awareness and even redefine a market space.

The power of the white paper cannot be underestimated and they play an integral role within the content marketing strategy of progressive businesses.

My proven blueprint for writing a ‘problem/solution’ whitepaper

White papers are incredible lead generators and make powerful assets for any business.

However, to get the most out of them they need to be properly planned and structured.

If you haven’t written one before, it can be difficult knowing where to start, but taking the time to flesh out your aims, objectives, and content structure before you start writing is key to creating a first-class paper.

This tried-and-tested whitepaper blueprint can be applied to any type of problem/solution white paper.

Whitepapers: What’s the difference?

Whitepapers come in all shapes and sizes, and the type of paper that you’ll need to create will depend on your specific business goals. 

This handy guide provides you with an overview of each of the main three types of paper, and will help you identify which is best for your business. 

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